Saturday, 27 February, 2021


Facebook opposes new Apple privacy rules with its own rules

Image via Axios Image via Axios
Melba Vasquez | 02 February, 2021, 18:56

That has caused a rift between the two tech giants, with Facebook saying it will hurt small businesses.

"To help people make a more informed decision, we're also showing a screen of our own, along with Apple's", Facebook said in an updated post on the matter.

Without naming Facebook, he said advertising has thrived for decades without "vast troves of personal data stitched together across dozens of websites and apps".

However, Facebook is not going down without a fight. However, it appears that it is a boon only for those who also own an Apple Watch. It asks for similar permissions, but frames them as a way to "get ads that are more personalized" and "support businesses that rely on ads to reach customers". The pop-up is created to protect user privacy, but the Facebook app will offer its own pop-up screen explaining the benefits of targeted advertising before users are given the option to opt out of being tracked.

On Apple's privacy and data webpage, the company said developers are allowed to do this "so long as you are transparent to users about your use of the data in your explanation".

The new label is meant to help people understand how their data is being shared and better protect their privacy, Apple has said.

Apple's new consent window "suggests that we have to choose between personalized advertising and data privacy, when in reality we can provide both and we already do", insists Dan Levy.

The Apple "News" app is also getting a layout shuffle with a "For You" feature in the News+ section and a separate search tab. "These prompts will appear on Apple users' screens immediately before the Apple pop-up appears", adds the report.

"This is a laughable attempt from Facebook to distract you from its poor track record of anticompetitive behavior and privacy issues as it tries to derail pro-privacy changes from Apple that are bad for Facebook's business", the Electronic Frontier Foundation said in December. This ranges from morning news to games users play while waiting in line at the coffee shop. Privacy experts have called the claims laughable and suggested Facebook is more anxious about the impact on its own business.

Apple requires developers to show a new popup in their iOS apps in order to let users what data is collect and how they're being tracked, and social network Facebook was one of the first companies to criticize this approach.

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