Sunday, 07 March, 2021


Star Wars Games to Be Branded Under Lucasfilm Games Banner

Lucasfilm Games: New Brand Brings Together Star Wars Games Past and Present Lucasfilm Games New Official Identity for All Games in the Star Wars Franchise
Hannah Rogers | 12 January, 2021, 10:11

And no, this doesn't really mean anything.

What do you think of this new approach to video games by Lucasfilm?

Going forward, Lucasfilm Games will be the "official identity for all gaming titles from Lucasfilm". And with Lucasfilm and the Galaxy Far, Far Away entering a new phase of unprecedented creativity, the world of Lucasfilm Games, developed in collaboration with the best studios in the industry, will be the same, "says the announcement".

Back in 2013, EA first landed a 10-year contract for all Star Wars games, but the publisher ended up with a lot of false starts, cancellations, and failed to fully make use of the license until more recently, with lauded releases like Star Wars Jedi: Fallen Order and Star Wars Squadrons. It was originally established for internally developed games and was eventually folded into LucasArts in the '90s, with Electronic Arts eventually acquiring the rights to publish Star Wars video games.

Lucasflim Games was responsible for a number of games in the '80s and '90s - and not just Star Wars or Indiana Jones titles.

If anything this seems like a rebranding with the sole objective to create an umbrella - a single place for fans to go to for all the Star Wars games released by various developers and publishers.

Will this affect EA's parternship with the Star Wars brand? They released a short sizzle reel of past Star Wars projects, with an eye towards the future.

The former is far, far more likely, yet it does leave me wondering: who would I like to see behind a new Star Wars game?

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