Friday, 05 March, 2021


Facebook making some big changes to Instagram

Instagram updates Instagram updates
Melba Vasquez | 15 November, 2020, 19:56

"We don't take these changes lightly - we haven't updated Instagram's home screen in a big way for quite a while", Instagram boss Adam Mosseri writes. The Reels and Shop tabs are now going to be featured right at the front and center of the home page, on the navigation bar.

This is the first big change that Instagram has made to its home screen in years.

Instagram is also debuting a new camera interface that lets you select which content type you want to create in a sliding menu, including Reels. "We've also seen an incredible amount of shopping move online", he continued, "with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy". Both Reels and Shopping are two features that the app has been promoting for the last couple of months. Prioritising recent experiments such as Reels and Shop pages, these will be added to the home screen ad give Instagram more focus as reported in The Verge.

Sound familiar? Instagram's Reels and Shop tabs aren't even new.

In the meantime, the Purchases tab would serve as the base of operations for the app's e-commerce features that allow brands and businesses to sell products on their profiles, which users can purchase directly from the app.

Reels are short-length videos, and this creative video feature is Instagram's attempt at taking on TikTok.

In promotion of the new product, Instagram Australia is holding the world's first InstaNight Shopping event on Thursday December 3 from 6pm. Now Reels has its own dedicated tab, which opens up a single reel at a time which can be changed by swiping up and down, similar to how TikTok works.

Within four years, Instagram Stories grew from a novelty feature meant to rival SnapChat to a mainstay with over 500 million users daily-and counting. At the moment, the new layout appears to be available to limited users, and Instagram is yet to share more details over its broader rollout. This feed will show "content you've liked or commented on, what's trending and popular, and locally relevant "Featured" reels that have been chosen by Instagram", an Instagram rep said over email.

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