Tuesday, 26 October, 2021


Celeste sings original song on this year's John Lewis Christmas advert

The John Lewis Christmas Ad Is Here IT'S HERE: The John Lewis ad 2020 - Dublin's FM104
Hannah Rogers | 14 November, 2020, 14:18

The advert, which starts with a boy whose football has become stuck in a tree and moves through a series of acts of kindness, switches from live action to various styles of animation.

John Lewis is aiming to raise £4m for the two charities it is supporting - FareShare, the food poverty charity footballer Marcus Rashford has worked with, and Home-Start, which works with parents who need support.

The retailer says it hopes it'll inspire people to help others during the pandemic.

The different moments of kindness captured in the film are created to appeal to different audiences, from children upwards. Both adverts were directed by acclaimed British director Oscar Hudson.

The advert also marks the first time the John Lewis Partnership has included a specially commissioned song.

We believe that the world would be a better place if we all gave a little more love.

Every time the track is downloaded Celeste and her record label Polydor will make a 10p donation to the campaign.

The firm said it almost didn't make an advert this year because of coronavirus but charity partners persuaded them to go ahead.

John Lewis certainly needed to be on its game this year to match and surpass some of the efforts we've seen to date, such as Colm Meaney's cameo as Santa in the Aldi Christmas ad and the Super Valu Christmas ad that would bring a tear to a glass eye.

Pippa Wicks of John Lewis adds: "We recently set out our ambition for our business to be a force for good, so we decided that this year was the year to break the mould and do something different".

John Lewis and Waitrose said this year's advert, which was launched on social media this morning, intends to spark further acts of kindness.

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