PUBG MOBILE to return to India as PUBG MOBILE INDIA
PUBG MOBILE to return to India as PUBG MOBILE INDIA
PUBG Mobile announces return to India: New game, $100 million investment
12 November, 2020, 19:41
PUBG Corp on Thursday announcedPUBG Mobile India, a "new game created specifically for the Indian market" almost two months after revealing that it was exploring ways to provide its own PUBG experience for India following the government's ban over privacy concerns. A local office with over 100 employees will also be launched to improve communication and services with players. The company had pulled out PUBG mobile from the Chinese market in September 2019 after it failed to secure a government license to monetize the game.
While banning the 118 apps including PUBG Mobile, the Centre had said that it received many complaints from various sources including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users' data in an unauthorised manner to servers which have locations outside India.
PUBG Corporation is a subsidiary of the South Korea-based KRAFTON, Inc. It was rumored that the company is planning to launch a new version of the game specifically for Indian gamers.
India will be a $1 billion market for games by 2021 and the delayed response to the government's ban on PUBG Mobile could have been detrimental to Krafton, said Rupantar Guha, thematic data analyst at GlobalData.
This game, according to the announcement, will have certain elements "customized for Indian gamers".
What has PUBG Corporation announced?PUBG Corporation has said that regular audit and verification of storage systems will be done to keep the data of Indian users safe. "It's a once in a lifetime kind of a game", said Piyush Kumar, CEO and founder of Rooter, an Indian gaming and sports video app. Also, the company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players. Earlier the company had also signed a partnership with Microsoft Azure's cloud service. The battle royale game is set to return to India as PUBG Corp announces PUBG MOBILE INDIA. The company is said to make investments by hosting India-exclusive esports events, which will feature the biggest tournaments, the largest prize pools, and the best tournament productions.
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