Thursday, 04 March, 2021


Walmart to launch membership program similar to Amazon Prime this month

A Wal Mart Stores Inc. tractor trailer truck departs the company's distribution center in Washington Utah U.S. on Friday Sept. 23 2016. The International Council of Shopping Centers is scheduled to release U.S. chain store sales figures on Octobe Walmart’s answer to Amazon Prime is cheaper and has gas discounts
Melba Vasquez | 01 September, 2020, 23:10

Walmart+ expands on an existing grocery-delivery subscription that Walmart introduced a year ago.

Walmart says its same-day delivery service was previously known as Delivery Unlimited, and current subscribers will automatically become Walmart+ members. Given that services like Prime Now are clustered in around 100 big metro areas, there's plenty of the USA that Walmart can grab.

Walmart+ can be paid for monthly at $12.95 per month. A Prime membership costs $119 a year, or $12.99 a month, according to Amazon's website. Online sale jumped 97 percent in the second quarter, the company recently reported, lifting overall sales by almost 6 percent.

Within the Walmart Plus membership is close to 5,000 stores offering just about everything a person could possibly need.

The new milestone reflects the ongoing shift toward online shopping amid the COVID-19 pandemic, and the fuzzy line between online and physical retail sales.

Amazon and Walmart are increasingly competing head-to-head, with the Seattle tech giant expanding its physical retail footprint through Whole Foods and Amazon-branded stores, at the same time as Walmart moves further into e-commerce.

"We´re launching it to meet the needs of our customers", she said. Whiteside said Walmart has learned a lot from those past programs and used the best parts of them for Walmart Plus.

The service, which includes some delivery options as fast as same-day, will help it maintain its dominance in grocery.

Walmart has roughly 11,500 stores in 27 countries and employs more than 2.2 millions associates worldwide.

Walmart+ benefits will be available on top of the retailers' standard offerings such as free curbside pickup, and both next-day and two-day delivery, the company said. Walmart was testing out a similar cashierless technology in a Sam's Club store since 2018. You can save up to 5 cents a gallon at almost 2,000 fuel stations run by Walmart, Murphy USA, or Murphy Express. "Customers know they can trust us and depend on us, and we've designed this program as the ultimate life hack for them".

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