Tuesday, 21 September, 2021


Epic Games pulls the rest of its games from the App Store

Melba Vasquez | 30 August, 2020, 03:59

Epic has refused. Instead they repeatedly submit Fortnite updates created to violate the guidelines of the ‌App Store‌. The most current Fortnite update, Sweeney explained, was submitted to Apple with the solution for Epic Direct Payments intact "in case Apple wishes to restore Fortnite to the Application Retail outlet in time for Year 4 launch". Apple then pulled the app from the App Store citing a violation of App Store terms. Earlier this month, the social media giant revealed how Apple was hurting small businesses by charging this 30% fees for paid live streaming on Facebook's platform.

Facebook told Reuters that Apple used an App Store rule that prevents developers from showing "irrelevant" information to users. The events were a way to offset lost revenue from the COVID-19 pandemic.

By calling out Apple, Simo escalated a brewing battle between Facebook and the iPhone maker.

Broadly speaking, the rebellion of Epic Games tries to fight against the 30% of profits that Apple takes from all the money generated by the applications in its store. The company added that Apple rejected Facebook's transparency notice, however, Facebook is still working to make that information available within the Facebook app experience. App Store requires in-app purchases to use the payments system of Apple, which gives it a 30% cut of all sales made.

Buzzfeed first reported that Zuckerberg told 50,000 employees in a webcast that Apple has a "unique stranglehold as a gatekeeper on what gets on phones". Convinced that their cause is just, Epic Games has sued Apple and Google (who have also banned Fortnite from their Play Store).

Facebook's criticism of Apple over the online events fee comes as the social network claims the upcoming iOS 14 software update from the company will "severely impact" its ability to serve ads. iOS 14 will ask users to opt-in to sharing their Identification for Advertisers (IDFA), which can help advertisers tell if their ads are effective. On the surface, the gut reaction to this from most people is likely "excellent".

Epic's iOS app updates are also slice off, that means iOS Fortnite players are trapped devoid of access to the Marvel-themed material that was a short while ago additional to the match. There's also a pattern of applying rules unfairly across different groups.

In retaliation, Apple has begun featuring Fortnite competitor PUBG in the App Store.

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