Thursday, 25 February, 2021


This Is Halo, Amazon's First Fitness Tracker

New Amazon health wristband gauges happiness Another Must-Have Amazon Subscription?
Patty Aguilar | 28 August, 2020, 09:42

Sensors in Halo include an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light, and a button to turn its microphones on and off.

You can choose from three colour combinations for their Amazon Halo Band: a Black fabric band with an Onyx sensor capsule, a Blush fabric band with a Rose Gold sensor capsule, or a Winter fabric band with a Silver sensor capsule. Weight Watchers (WW) members can translate Halo Activity Information into FitPoints, the Halo is now the featured complimentary wearable for the John Hancock Vitality wellness program, and the Band/app is integrated into Cerner solutions allowing health information to be shared directly into a user's electronic health record (EHR). Through the early access period, Amazon Halo will be available for a special price of $64.99 including six months of Halo membership (regular price: $99.99). Amazon states this design could help the Halo prevent the fate of lots of wearables, which individuals typically use for a couple of months prior to relegating them to a drawer.

The Amazon Halo is now in the public testing phase for early adopters that sign up. The device is compatible with both iOS and Android, but it will not be compatible with other health apps such as Apple Health.

Amazon Halo has two microphones and it offers a battery life of up to 7 days. For example, customers will earn points for walking, but will earn more points for running. Doing so, Amazon will natively process all the collected data on users' smartphone and none of the collected data will be stored on Amazon's servers.

Those who choose not to subscribe can continue to access basic features, such as steps, sleep time, and heart rate.

"...studies show that strong social connections are just as important to long-term health as adequate sleep, being fit, having a good diet, or even not smoking", said Amazon in a blog post, adding that "We recognized this and set out to build a tool that leverages our deep expertise in artificial intelligence (AI) to help customers understand how they sound to others, helping improve their communication and relationships".

Amazon's Melissa Cha, a vice president at Halo, told CNBC the company is already well rounded when it comes to machine learning and computer vision, but the healthcare market was somewhat unknown territory. After the six months expires, the subscription will automatically renew for $3.99 a month.

Amazon.com Inc on Thursday launched a fitness band and app, "Halo", as the e-commerce giant looks to take on Apple, Fitbit and Samsung in an increasingly crowded fitness tracker market. The Amazon Halo body fat measurement is as accurate as methods a doctor would use-and almost twice as accurate as leading at-home smart scales.

Amazon claims that privacy is foundational to Amazon Halo, and multiple layers of privacy and security are built into the service. "Health is much more than just the number of steps you take in a day or how many hours you sleep". Those selected for early access can purchase the band for $64.99 Dollars and receive some months of free service.

Majmudar said Amazon seeks to use its expertise in software created to detect and analyze patterns to help people learn and maintain better habits.

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