Wednesday, 03 March, 2021


Global smartphone sales reach 296mn units in Q2, Samsung sold 55mn

Global smartphone shipments drop by over 20 per cent as COVID-19 continues to take its toll Samsung, Huawei see drop, Apple steady as global smartphone sales fall 20%
Melba Vasquez | 27 August, 2020, 23:59

Although Huawei also experienced a decline in smartphone sales year-over-year, it experienced a 27.4% growth, quarter-over-quarter.

Samsung saw a decline of 27.1 per cent year on year. While over 370 million smartphones were sold in the second quarter of 2019, worldwide sales of smartphones totaled 295 million units in Q2 2020.

However, when considering global market share for the quarter, Samsung was the most sold brand with 18.6 per cent.

More specifically, Samsung sold a total of 54.7 million units during the quarter, enough to secure an 18.6% market share.

Apple's year-on-year performance was almost flat, with shipments of 38.4 million iPhones just a 0.4 per cent decline. Huawei only saw a 6.8% drop in year over year sales thanks to continued strong sales in its home country of China where brand loyalty remains high. Gupta said that travel restrictions, retail closures and more prudent spending on non-essential products led to a second consecutive quarterly decline in the sale of smartphones.

"Although this figure falls short compared with the same period previous year, it still represents a 17.2 percent increase quarter-on-quarter", TrendForce said in a news release.

The latest report from research firm Gartner, however, points to an nearly unprecedented decline in smartphone shipments for Q2 of 2020. Again, Huawei has actually seen sharp decline in sales throughout significant smartphone markets beyond China ...

Annette Zimmermann, research vice president, added that not only did it outperform most of its competitors, but also grew sales quarter-on-quarter, with particular success also noted in China.

Analysts expect the relaxation of restrictive measures and economic stimulus policies to create consumer demand by some governments will help support the recovery of the smartphone market in the second half of the year. "In addition, the introduction of the new iPhone SE encouraged users of older phones to upgrade their smartphones".

That's pretty much the role Apple plays when it comes to second-quarter smartphone shipments, as reported by research firm Gartner.

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