Sunday, 07 March, 2021


Apple to open its first floating retail store in Singapore

Apple Marina Bay Sands the first Apple store that sits on the water will open soon to customers in the heart of Singapore Apple To Open World's First 'Floating' Store At Marina Bay Sands Soon & It Looks Amazing!
Melba Vasquez | 26 August, 2020, 20:26

Apple has announced a new store that will be the first of its kind. Apple hasn't spoken much about the store yet and just says: "we will soon open the doors to our new store by the Bay" on its teaser website. With the physical space having previously been occupied by a nightclub named Avalon, true to the company's mantra, they really did choose to "think different" for this public-facing project.

A wooden boardwalk connects the Apple store to the promenade running along the Marina Bay Sands waterfront.

Possibly the most spectacular Apple Store yet is set to open in Singapore, Apple's third retail store in the country.

From first impressions, the Apple Store looks like a sphere floating on the waters of Marina Bay, an iconic location in Singapore. In July 2019, they opened their second store located at Jewel Changi Airport. "We can't wait to see you soon".

Apple makes history as the first USA company to reach a $2 trillion market cap.

The company's Cupertino, California campus, known as Apple Park, is the stuff of legend, and any new buildings bearing the logo also need to be up to scratch.

"We call this "reminder advertising" because you are reminding consumers of your brand, and Apple has been very aggressive recently".

While the store reflects the towering skyline from its glass panels during the day, it's created to evoke the soft light of traditional lanterns carried during Singapore's Mid-Autumn Festival at night, one slide read.

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