Sunday, 05 July, 2020


Facebook Is Finally Launching Its TikTok Competitor

Facebook Collab The content created using Collab app can be published on other platforms including Facebook-owned Instagram and Facebook Stories
Noah Ferguson | 31 May, 2020, 17:12

The digital companion app has been developed by Facebook's New Product Experimentation (NPE) team and it is the third app the team has launched this week. Instead, it will serve as home for "venues" hosted by expert commentators, such as journalists, current or former athletes and analysts, which fans can enter while an event is ongoing.

The service has been widely compared to Twitter's live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. NASCAR is the first sports partner for Facebook's new Venue platform. During the race, they'll provide commentary, pose interactive questions and polls, and open up short chats, all around the specific moments in the race. The app lets user capture work progress, add notes, doodles and links to your sources of inspiration to remember the details.

On Collab, when you create a video and then publish it, others can watch and create further videos with them. Facebook calls these "moments" and says that they will occur whenever the Venue host thinks that something particularly memorable or interesting is happening during the event.

Fans will be notified when there's a new moment, enabling viewers to participate if they want to. "With Venue, fans can stop scrolling or searching to find the exact moment everyone is reacting to", Facebook said.

Facebook highlighted the need for an app like Venue by saying, "Despite drawing large concurrent viewership, live broadcasts are still a mostly solo viewing experience". To begin with, the Venue will focus on live streams of sports events.

The NPE team said the app is now on a limited test run in the USA on both Android and iOS, which means its features and terms of use are subject to change at any given moment. "With fans now unable to attend races, Venue is an excellent way for people to experience NASCAR together and share in all of the high-octane action", Facebook said.

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