Friday, 05 June, 2020


Netflix Will Now Automatically Cancel Inactive Accounts

Netflix will start canceling long-dormant subscriptions Netflix message to customers: use it or lose it… but in a nice way!
Hannah Rogers | 22 May, 2020, 19:55

If so, you might have your account deactivated by the company. Netflix informed via a press release that it will send out emails or in-app notifications to all inactive account users starting this week, asking if they would like to keep their subscription active.

This is a slightly unusual move from Netflix, as companies that adopt a subscription model rely on regular income from their members, including those who continue to pay every month without actually using the service.

Netflix is planning to purge its service of subscribers whose accounts are no longer actively being used-but you may have a chance to save your precious streaming data if you resubscribe before it's wiped. And we'll do the same for anyone who has stopped watching for more than two years.

These "few hundred thousand" inactive accounts only represent less than half of one per cent of Netflix subscribers, and they are only doing so in the hopes it'll save "people some hard-earned cash". "At Netflix, the last thing we want is people paying for something they're not using" explained Eddy Wu, Product Innovation at Netflix.

Users who want to begin streaming content on Netflix after deactivation of subscription can re-login easily using their Netflix ID. Of course, re-enabling a membership it is as easy as always. These lapsed subscribers can reactivate their accounts within 10 months after, which will still featured all the users' profiles and viewing preferences.

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