Friday, 05 June, 2020


Facebook Shops turns business pages into storefronts

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Melba Vasquez | 22 May, 2020, 22:41

He called Facebook Shops "the biggest step" the social network has ever taken to enable commerce across its entire family of apps.

The company says that Facebook Shops makes it easier for businesses to set up a single online store for customers across both its platforms, Facebook and Instagram.

"At Facebook serving small businesses is our business", Zuckerberg says. Businesses have the option to choose the kind of products they want to feature and sell from their catalogs and then customize everything-from cover images to accent colors giving it a style of their own.

The company also noted that it is now testing a new feature for both Facebook and Instagram that will allow sellers, brands and creators to tag products from their Facebook Shop or catalogue before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.

Later this year, the Instagram navigation bar will also be updated to include a shop tab to allow customers to access the shop in one tap. The products they offer for sale will appear in the Shop feature and consumers will be able to place or order them in Save Items.

Facebook Shops also comes as the tech giant develops the digital currency Libra which could be used for in-app purchases.

Merchants in the United States can use a Facebook checkout service to handle transactions, paying a nominal fee.

Facebook is acquiring the popular GIF-making and sharing platform GIPHY with plans to integrate it into Instagram and other Facebook ...

Facebook is also working on ways to sell products hawked during live video broadcasts, a popular form of content at the social network.

Facebook said it is implementing its Stores feature today and will be more widely available in the coming months.

"If you visit someone's shop, you'll be able to see that small business's story, see their featured products, and buy them in our apps". The result? Artist merchandising stores may soon move over to Facebook or Instagram simply because it reduces administration costs so much.

Users can message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support and track deliveries. For example, Shopify said, "Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify". "Considering how deep rooted Facebook is in our lives, Facebook Shops will allow small businesses to focus all their efforts on one platform whilst ensuring that the consumer has gone through the entire purchase funnel with the brand".

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