Monday, 10 August, 2020


Mercedes F1 confirm five-year Ineos sponsorship

Credit Mercedes-AMG Petronas Formula One Team Credit Mercedes-AMG Petronas Formula One Team
Noah Ferguson | 13 February, 2020, 13:40

"We are in this for the long-term", Wolff said.

The company is also backing Ben Ainslie's America's Cup sailing team, after the expiration of the team's title sponsorship deal with Land Rover.

Mercedes chief Toto Wolff claimed that Lewis Hamilton remaining with Mercedes would be "the most obvious pairing going forward" as he urged his star driver to reject any move to Ferrari.

"It's a proud moment for INEOS to become principal partner to the world's best Formula One team - and by extension one of the world's most prestigious brands, Mercedes-Benz", said Sir Jim Ratcliffe, Founder and Chairman of INEOS.

Hamilton has been at Mercedes since 2013, but a meeting with Ferrari president John Elkann a year ago led to speculation he might leave when new regulations are introduced in 2021.

"They are about [four] weeks, I believe, before us, and they cancelled last week".

Will Lewis Hamilton continue his contract with Mercedes?

However, the 35-year-old British racer has not announced to extend his contract, which runs out at the end of this year, with the Mercedes.

"We would like to have the fastest man in the auto and I know Lewis wants to be in the fastest vehicle so there is an obvious mutual outcome".

"We travel around the world for nearly 10 months of the year and we get on each other's nerves nearly every second weekend, and what we do over the winter is we leave each other in peace".

"I have great belief in the ability of this team to attract the best drivers, and Lewis proved that he is the best driver with his six titles".

"We like the platform but at the same time we are in negotiations with the rights-holders and things need to be sorted out". Our partnership will be defined by tackling great challenges together - on the race track, on water and on the stages of the Grand Tours - and we will be aiming to raise the bar in each of them.

"This is an exercise that costs little in comparison to the billions of marketing value that are being generated", he added, pointing to data that showed the average Mercedes customer was getting younger.

'This partnership (with Ineos) indicates the wish to continue our successful journey in Formula One.

"I am actually going to the Chinese embassy [today] for my biometric scan".

The partnership is part of a five-year deal which will see the pair link up beyond the start of the 2021 season, when new rule changes are set to come into force in the sport.

The all-electric Formula E series has already called off its race scheduled for the coastal resort city of Sanya, south China's Hainan Province, next month.

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