US online shoppers spend record 4.2 bln USD on Thanksgiving
US online shoppers spend record 4.2 bln USD on Thanksgiving
Shoppers enter a Best Buy store for a Black Friday sale Thursday Nov. 28 2019 in Overland Park Kan
30 November, 2019, 19:00
United States consumers spent more than $2bn online in the first hours of Thanksgiving shopping on Thursday night but crowds were largely thin at retailers on the eve of Black Friday, reflecting the broader trend away from shopping at brick-and-mortar stores.
But US consumers aren't buying Black Friday the way they once did.
And many malls are now without once popular anchor stores like JC Penney, Sears, and The Gap, which also may be forcing potential customers to look elsewhere in their shopping needs.
"I like the mall but not when it's full of people", she said.
This is also the first year that Thanksgiving shopping exceeded the $4 billion figure.
As online sales surged, some retailers including Costco.com and H&M grappled with brief outages, according to technology company Catchpoint.
NEW YORK, Nov 30 ― The US holiday shopping season officially opened with a deluge of "Black Friday" promotions but the frenzied crowds of the past have thinned out with the rise of e-commerce.
But the ever-growing popularity of online shopping and holiday discounts that started weeks earlier dampened the frenzy.
Walmart worked to ease long lines with technology allowing shoppers to check out with sales associates in the aisles.
"I think it's more of the adrenaline and just being and getting the deals is really fun", Nowak said. Climate demonstrators blocked a shopping mall near Paris and gathered in front of Amazon's headquarters.
This year's events prompted protest in parts of France, Germany and the Netherlands that included environmentalist rallies outside Amazon distribution centers and human chains blocking malls.
Holiday season shopping started early this year, as retailers began offering discounts earlier than usual, in the hope of making up for a shorter holiday season which is six days less between Thanksgiving and Christmas than last year. Some French lawmakers called for banning Black Friday altogether.
RetailNext, which analyzes traffic and other metrics at brick and mortar stores says that based on historical data and current trends, Super Saturday will again have the highest tally of overall sales.
Still, she arrived at Macy's Herald Square in Manhattan with her son at 6. a.m. on Black Friday, joining a steady stream of shoppers in search of deals from 40 % to 60% on everything from boots to sheets.
Maria Mainville, a spokesman at Taubman Centers, which operates a little over 20 malls in the USA, says that its centers reported strong customer traffic since earlier this week.
A few years ago, Cisco predicted that the world would enter the "Zettabyte era" in 2016 and double internet traffic over the next three years. About 82% of people who head to the store to pick up on online purchase will then continue their shopping in person, he said.
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Keith Young moves Christmas Trees at the Plantation Garden Centre on 4th Street N.W.in Calgary on Thursday, November 28, 2019. Vermont Governor Phil Scott celebrates the start of the Christmas season with the help of some state farmers.
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