Sunday, 09 May, 2021


Instagram quietly launches payments for commerce

Ads on WhatsApp Instagram quietly launches payments for commerce
Melba Vasquez | 07 May, 2018, 12:58

The idea behind introducing in-app payments feature is to merge with Instagram's "Shoppable Tags", a native integration that makes it easy to tag and shop products directly from your Instagram posts.

Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the U.S. and the UK.

Instagram has already turned into a good option for many brands and businesses to promote their products, So selling is not a new thing on Instagram, But the only downside now is the payment option which is missing, So the users are not able to make payments, But that will soon be changed.

A sample of businesses in the United Kingdom and the U.S. are now accepting in-app payments for services, such as booking restaurant tables or taking hair appointments, without needing users to leave the app. We can expect users shopping more via Instagram, as this payments feature allows users shop without the need of leaving the app. An Instagram spokesperson confirmed TechCrunch that the payments feature for booking appointments like at restaurants or salons is now live for a limited set of partners. Instagram payment app allows to store payment information like debit card/credit card details and buy products directly inside the Instagram app, reports TechCrunch. Users will also be able to set up authentication PIN for additional security.

However, it is worth noting that the scope of payments on Instagram will not be as diverse as applicable on WhatsApp. Insta Payments feature will just let users shop directly from the brands' profile.

We've confirmed that the payment settings are now visible; some, but not all, users in the USA have it while at least some in the United Kingdom don't. The intent is clearly to allow businesses and brands to advertise on Instagram. Users, on WhatsApp, could transfer money to other contacts and even pay for goods and services to make purchase offline. Though, this new feature is not visible to all the Instagram users. The feature is now said to be in beta testing and will soon be rolled out globally.

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