Sunday, 09 May, 2021


What is JioHomeTV? Upcoming service could offer HD channels at Rs 400

Kristine Garrett | 17 April, 2018, 14:46

The JioHomeTV may offer standard-definition (SD) channels at Rs. 200 and standard definition + high definition (HD) channels at Rs. 400. The eMBMS or Enhanced Multimedia Broadcast Multicast Service, as explained by the report, is a hybrid technology that combines one-to-many broadcasting architecture used by TV channels and FM radios with the one-to-one architecture used by telecom service providers.

The JioHomeTV service could be the eMBMS (Enhanced Multimedia Broadcast Multicast Service) that Reliance Jio has been testing over the last few months. Moreover, Reliance Jio had already announced previous year that it had performed "eMBMS broadcast stream across Pan-India", indicating it is actively working on this service. Unlike what it sounds, the new service isn't a direct-to-home (DTH) service.

According to a report in the Telecom Talk, the Reliance Jio has finished beta testing of the new Jio Home TV service which used to work with JioBroadcast app earlier available in the Google Play store for testing devices.

"The competitive intensity in telecom industry further intensified since January 2018 after the new entrant started passing on the benefits of cut in interconnect usage charges to customers through lower tariffs", largest ratings agency Crisil said in a report. The report claims that Jio might make the JioBroadcast service live and the JioHomeTV could be the rebranded version of the JioBroadcast service. The app was said to offer streaming of HD quality content on LTE-Broadcast network. However, it must be noted that the information presented above comes from unofficial sources, which means that it should be taken with a pinch of salt. But it is not clear if the company will continue providing content through its MyJio suite of apps upon the launch of JioHomeTV or Jio set-top-box or replace it with the new eMBMS service. We wonder how the other players are going to take this blow from Reliance.

It can be noted that the aggressive play by the cash rich Reliance Jio in the segment has led to massive pain among the incumbents, and led to a slew of corporate actions including exists and nearly forced mergers and acquisitions.

Reliance Jio Infocomm already had an exclusive partnership with Apple in India. Would you give it a shot once it goes official in the Indian market?

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