Wednesday, 21 April, 2021


Facebook's Sandberg says other cases of data misuse possible

Facebook CEO Mark Zuckerberg Facebook CEO Mark Zuckerberg
Patty Aguilar | 07 April, 2018, 06:58

In Brussels, a European Union spokesman said Facebook confirmed that up to 2.7 million people in the EU may have been affected by the personal data scandal.

"We really believed in social experiences, we really believed in protecting privacy, but we were way too idealistic", she said.

After the Cambridge Analytica data sharing scandal broke, the project never went further than the planning phase.

"These steps by themselves won't stop all people trying to game the system". Sandberg and other Facebook officials knew about the Cambridge Analytica breach two and a half years ago.

Sandberg spoke out during an interview on NBC's Today programme, where she was probed over Facebook's failure to protect user data.

Sandberg wouldn't take full responsibility, saying "every candidate at every level used Facebook".

Cambridge Analytica, a political consulting firm, has been accused of utilizing the information it collected for Donald Trump's 2016 presidential campaign.

"We've done a lot of soul-searching on the role we played with the foreign interference that we did not see or catch early enough on our election", she told Woodruff.

Facebook reportedly asked major USA hospitals to share patient data, such as prescription information and illnesses, for a research project aimed at helping healthcare institutions.

"That's why this week we shut down a number of use cases in other areas - in groups, in pages, in events - because those are other places where we haven't necessarily found problems, but we think that we should be more protective of people's data", she told NPR.

Facebook chief Mark Zuckerberg said the change will mean "we will hire thousands of more people" to get the new system in place ahead of USA midterm elections in November.

"We're doing an investigation, we're going to do audits and yes, we think it's possible, that's why we're doing the audit", she said.

"We're going after fake accounts", she told the "Today Show".

Zuckerberg said on Friday that he also wanted to shed more light on "issue ads", or ads that discuss a political subject but do not directly relate to an election or a candidacy.

"If a company collects a person's data for a certain goal, it has to obtain their consent - and under the new rules it's explicit and affirmative consent - if it wants to forward it to a third party or use it for a different objective", Wigand said.

That legislation was introduced last October to counter concerns about foreign nationals using social media to influence American politics, an issue being looked at as part of an investigation into possible Russian meddling during the 2016 US presidential campaign.

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