Google to acquire GIF search platform Tenor

Google Search testing out a “load more” in search results By Ida Torres

Kristine Garrett | 28 March, 2018, 02:41

Tenor, makers of the GIF Keyboard available on Google Play and the operators of a GIF-finding platform that sees 10 billion GIF searches a month, have just been acquired by Google.

Google has announced the acquisition of GIF platform Tenor, explaining that interest in GIFs has increased over the years and so it is targeting the content type. Dunkin Donuts' GIF campaign on Tenor was honored with an award at Mobile World Congress last month for Best Use of Mobile Marketing.

On Tuesday, the search giant said it's acquiring Tenor, a platform for searching for GIFs on Android, iOS and desktop.

However, it will be interesting to see whether this acquisition leads to Google rivals such as Facebook or Apple removing support for Tenor in the future. But in an age of mobile messaging and ubiquitous computing, the expressive and emotive qualities offered by a little looping animated photo are clearly a big draw for consumers, and thus for tech companies and investors too.

Tenor has been around for a while; any GIF aficionado is likely aware of it.

Put simply, GIFs are hot and monetizable, and Google wants in on the action.

We've continued to make it faster and easier for people to find the flawless GIF that captures exactly what they are feeling.

Google said Tenor will remain a separate brand, but that GIFs will be featured on many of its services moving forward. Apparently, people are also using Google Images to communicate with others and to express themselves in various ways.

Google will integrate Tenor's library of GIFs into its image search engine, as well as use it to improve other products, like the Gboard mobile keyboard software.

Ronda Rousey Had Another Awkward Interaction, This Time With Max Kellerman

Linking of Aadhaar with PAN: CBDT extends date till 30th June, 2018

28 March 2018

At least 64 dead after shopping centre fire in Russian Federation
The building's structures soon started collapsing, so rescue teams and fire fighters were working in extremely hard conditions. Russia's emergency situations minister says 64 people are confirmed to have died in a fire in a shopping mall in Siberia.

28 March 2018

Great white checks out fishermen pulling anchor off of Ponce Inlet
Kyle Morningstar, who took the video of the shark, can be heard shouting expletives as the apex predator neared the boat. Great white sharks are not an uncommon sight around Florida, particularly during the winter months.

28 March 2018

DAR ceremony to honor veterans of Vietnam
Navy in Vietnam and the 50th anniversary commemoration, please visit the Navy History and Heritage Command's website here. S. flags for each of the Vietnam veterans listed on the Colquitt County War Memorial.
Gilead Sciences, Inc. (GILD) Shares Bought by Highstreet Asset Management Inc
Intrust Bank Na accumulated 17,382 shares. 104.17 million shares or 2.52% less from 106.85 million shares in 2017Q2 were reported. Company has conspicuous measure of stock oscillations; average true range may be heating up this temperature with value of 1.83.

28 March 2018

Uber Driver Says Map App Told Him To Take The Stairs
Police told KRON4 that the incident was a "freak accident" and the driver was a senior citizen. An Uber spokesman said the company was looking into the incident.

28 March 2018

Springdale woman pleads not guilty to sexual assualt
Police responded to a call for help about 1:30 a.m., and paramedics took her to a hospital for treatment for cuts and bruises. Kruel's bail was set at $150,000 Tuesday and he will be required to submit to electronic monitoring if he posts bond.
28 March 2018

UAE celebrates completion of its first nuclear reactor
Adhering to the highest safety and quality standards, Enec and Kepco completed the Unit 1 construction in 69 months. Construction of the plant began in 2012 and has progressed steadily ever since.

28 March 2018

Egyptians vote in presidential election
In Cairo's Shubra district, dozens of women were waiting at a polling station's door before the 9 a.m. opening time. The room is contacting governors through video conference to receive any updates about the voting process.

28 March 2018

Liverpool turn to €120m Barca speedster as Real step up Salah interest
The Egypt global has been in awesome form since his arrival from Roma last summer, scoring 36 goals in all competitions. Salah's agent appears to have denied these reports by tweeting: "We don't discuss career plans "with friends".
28 March 2018

Putin and Erdogan discuss preparations for Russia-Turkey-Iran summit in Ankara
Cavusoglu noted that, unfortunately, a number of European Union countries have several problems in relations with Turkey. Only progress on these issues will allow us to improve the EU-Turkey relations, including the accession process.

28 March 2018

White House shakeup continues as Trump tweets another big staff change
Megan Stifel, a former NSC staffer during the Obama administration responded to the news by simply tweeting: "Now I'm concerned". But with Pompeo set to replace him and Bolton on his way to the White House, the accord's coffin may well have been nailed shut.

28 March 2018

Children with autism are less likely to be vaccinated
What the study shows is how perception drives behavior "in a way that significantly influences public-health safety", she said. Stories about allergic reactions to vaccines may be another reason some parents fear them.

Ronda Rousey Had Another Awkward Interaction, This Time With Max Kellerman Rousey thought (or acted) like he was asking her about time travel. "That's your question to me?" "Go back in the octagon". Golic , though stumbling over his words, meant to ask Rousey if she would consider a return to the octagon in time .

(NASDAQ:NVDA) Holdings Cut by Doheny Asset Management CA Vanguard Capital Wealth Advisors purchased a new position in shares of NVIDIA in the 4th quarter valued at about $372,000. Following the sale, the director now directly owns 30,762 shares in the company, valued at approximately $7,011,582.66.

California county urged to avoid Trump's 'sanctuary' lawsuit Nelson said he'll broach in closed session whether to join a federal lawsuit against the state or launch its own litigation. Attorney General Alan Wilson joined a coalition of 18 states which to fight California and its sanctuary cities policy.

Linking of Aadhaar with PAN: CBDT extends date till 30th June, 2018 The Central Board of Direct Taxes has extended the deadline for Aadhaar-PAN linking to June 30, PTI reported. The order came four days ahead of the income tax return filing deadline, March 31.

Parliament Budget Session: Lok Sabha adjourned till 12 noon After about 20 minutes, when most members of treasury benches left the House, some from the opposition followed suit. The leaders and members of several parties who met Naidu shared his concern and supported action against disruptors.

Spain arrests Ukrainian cyber criminal 'mastermind' In Ukraine, police said an unidentified 30-year-old man linked to the gang was co-operating with authorities. The e-payment network was used to transfer money out of the organisation and into criminal accounts.

Ethics Office Says White House Investigating Two Kushner Loans Late Monday, Kushner's attorney, Abbe Lowell , said that "the White House counsel concluded there were no issues involving Jared". Citigroup has told lawmakers its $325 million loan - for a mortgage on a Brooklyn property - was " completely appropriate ".

United States considering unprecedented political penalties on Pakistan He said we reject attempts by Pakistan's detractors to exploit these listings to cast aspersions on our non-proliferation credentials.

Facebook (NASDAQ:FB) Getting Somewhat Positive Press Coverage, Study Shows Facebook had 243 analyst reports since July 21, 2015 according to SRatingsIntel. $806,019 worth of Facebook, Inc . Year-to-date, FB has declined -8.96%, versus a -0.15% rise in the benchmark S&P 500 index during the same period.

Kidde recalls almost 500000 smoke alarms that could fail So far, there have been no reports of injuries from the manufacturer error, but customers should still check their detectors. Consumers should not attempt to take apart the alarm, open the casing, or otherwise remove the yellow cap themselves.

Authorities Raid Homes Linked to Cultlike Group that Branded Women Edmondson said each of the women would lie down naked and then was branded with a cauterizing device, without any anesthesia. After authorities took him into custody on a USA warrant, investigators said the women got into a high-speed vehicle chase.

(MSFT) is Stillwater Capital Advisors LLC's 5th Largest Position The shares were sold at an average price of $93.30, for a total value of $279,900.00. (NYSE:MTD) shares were sold by Vadala Shawn. Microsoft is now valued at $722 billion, Apple is valued at $876 billion, Amazon at $753 billion and Alphabet at $731 billion.

Linux distributor Red Hat reports 23 percent rise in quarterly revenue It fall, as 35 investors sold FE shares while 155 reduced holdings. 21 funds opened positions while 85 raised stakes. The lowest price the stock reached in the last trading day was $105.19 and compares with the $104.58 52-week low.

Earnings Analysis Of AbbVie Inc. (ABBV) It improved, as 40 investors sold MSFT shares while 952 reduced holdings. 118 funds opened positions while 525 raised stakes. A broker rating of 1 would translate into a Strong Buy. (NYSE: ABBV ) was sold by Gosebruch Henry O on Monday , October 30.

Protest as UK Labour leader under fire over anti-Semitism stance He said he was "sincerely sorry for the pain which has been caused", and vowed Labour would have "zero tolerance for anti-Semites".

Google to acquire GIF search platform Tenor

Recommended