While some shoppers prefer the flexibility of buying their phones unlocked, it's a challenge for device makers since the vast majority of consumers still get their devices through carriers. So in order to give it a bit of a promotional boost, the company ran a competition, encouraging USA residents to head to the phone's Best Buy page to post fake reviews for a chance to "beta test" the device.
It doesn't take a genius to guess what happened next.
The guys at 9to5Google did a little digging and found that most are probably fake reviews from people looking to win a contest that Huawei was running. After all, they're trying to curry favor with Huawei to get into the beta program.
Now recently Huawei launched Huawei Mate 10 Pro in China, India, and Pakistan. "Can't wait to have this phone", one review read, "this is the one I've been waiting for. and my favorite feature us [sic] the new Leica co-engineered dual camera that will make all your family and friends jealous". Well, unless Best Buy removes them.
The reviews have been posted to the Best Buy listing page.
The Best Buy page now has a 4.9/5 rating even though the only ones who may have a Mate 10 Pro are those who received a review unit, and that's really not a lot of people. The company even replied to some of the "reviews", including one from a person that presumably uses the latest flagship from Apple that stated "This phone is best!"
"This phone is best!" The scoring has also been brought down by a handful of one-star reviews that explain this story, however this could upset the balance once Huawei has completed its task of ridding the fake reviews.
Huawei has found it hard to make inroads in the US smartphone market. So far, no one is talking.
"Huawei's first priority is always the consumer and we encourage our customers to share their experiences with our devices in their own voice and through authentic conversation".
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