Wednesday, 05 May, 2021


Dale Earnhardt Jr., Goodyear commercial celebrates the family legacy

Dale Earnhardt Jr. stars in Goodyear’s new TV commercial “Make a Name,” underscoring the power of a name and highlighting the relationship between Goodyear and the NASCAR legend Dale Earnhardt Jr., Goodyear commercial celebrates the family legacy
Noah Ferguson | 16 February, 2018, 21:26

"I'm not hurting for money - it's not like I need to do these deals for any financial gain", Earnhardt Jr. told ESPN regarding his decision to appear in the Goodyear ad.

Sunday's Daytona 500 marks the 20th anniversary of Dale Sr.'s lone win in the Great American Race - though the actual date was February 15, 1998 - and Jeffrey has found the flawless way to honor his grandfather.

Earnhardt Jr. won all of his NASCAR races with the support of Goodyear tires.

"Goodyear has always been part of my family, and I'm proud to partner with them on this "Make a Name" spot", Earnhardt Jr. said, "which is a reflection of one's legacy, values and drive".

Goodyear said the commercial, which chronicles Goodyear's history with the Earnhardt family, "underscores the power of a name". It's to the tune of the Jim Croce song "I Got A Name'" and is sung by the late singer's son, A.J., and features a young Dale Jr. growing throughout the stages of his career while always loving his father.

Debuting during the FOX broadcast of the DAYTONA 500 on Sunday Feb. 18 Goodyear’s new TV commercial “Make a Name,” features Goodyear’s history with the Earnhardt family and celebrates Dale Jr.’s drive to honor his name

Goodyear brings it's relationship with the Dale Earnhardt family to center stage with an advertising campaign unveiled February 14 to the media in Daytona Beach, Fla., that celebrates the legacy of Dale Earnhardt Jr. and his drive.

This Goodyear script was a victor for him, though, because he's long felt a connection to the Croce song and because his family had such a strong relationship with the tire company.

The commercial was filmed in Charlotte in September at multiple locations, taking a few days to complete.

"In a nod to the new creative, Goodyear created a special design on its iconic blimp, temporarily replacing "Goodyear" with "#MakeAName" on Florida-based blimp Wingfoot One.

"Dale Jr.'s story underscores Goodyear's commitment to hard work, determination and drive, and we are proud to stand by his side", Klugherz said in the release. Eastern time on February 18 on Fox channels across the U.S.

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