Monday, 06 April, 2020


The Rams revealed their new logos, and Twitter's apathy was palpable

BREAKING: Los Angeles Rams Release Official New Logo & Color Scheme For Team (VIDEO + PIC) Kevin Demoff on the Rams’ new branding and overcoming ‘immense frustrations’
Noah Ferguson | 26 March, 2020, 00:28

In a letter to season-ticket holders, COO Kevin Demoff hinted that the leaked logo from a few weeks ago would look much different.

The primary logo, which was initially leaked on Twitter two weeks ago, was widely criticized by National Football League fans again on Monday.

From covering the World Series to the World Cup, Pete has done a little bit of everything since joining The Star in 1997.

The Rams were caught off guard by the leak, said they turned down the design of the cap multiple times, and ultimately were disappointed the specialty hat was the first piece of rebranded merchandise seen by fans. Many have pointed out the design of the horn makes it look similar to the Los Angeles Chargers lightning bolt logo, and when it is attached to the "LA" logo, it appears to read "LAC", which is the Chargers abbreviation. "It was a awful first introduction to where we're headed".

The primary logo will be.

Angelo State - its mascot is also the Rams - has nearly the same colors as the Los Angeles Rams and uses a similar multi-colored horn pattern at the end of the logo text.

For the sixth season of the Rams' tenure in St. Louis in 2000, they changed colors to a duller blue and a dingier tan-gold hybrid that never seemed to appeal to Los Angeles fans when Kroenke brought the franchise back in 2016.

The Rams are the latest team to jump into the jersey and color scheme change trend, with the Falcons and Buccaneers looking towards new getups in 2020.

"That was one place we knew our fans weren't going to compromise", Demoff said.

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