Disney Deletes 'Fox' From Studios It Bought From Murdoch
Disney Deletes 'Fox' From Studios It Bought From Murdoch
Disney Drops Fox Name, Will Rebrand as 20th Century Studios, Searchlight Pictures
17 January, 2020, 22:38
Together, Disney and 20th Century/Searchlight made combined $13.1 billion at the global box office, with $4.3B domestic and $8.8 billion overseas.
It's official. As Walt Disney Studios ingests all Fox brands as part of the company after a major acquisition past year, Disney has just removed any mention of "Fox" from both the 20th Century and Searchlight Pictures logos, according to a new report from Deadline. That included the venerable 20 Century Fox and its art-house sister, Fox Searchlight.
Fox Searchlight Pictures will also have a name change, now being called simply Searchlight Pictures.
The new Searchlight Pictures logo can already be seen in TV spots for their Will Ferrell-Julia Louis Dreyfus comedy Downhill which is making its world premiere at Sundance and opens on February 14. In 1953, Rocky Longo, an artist at Pacific Title, recreated the original logo design for the new CinemaScope picture process.
Newman penned the theme in 1933 and re-recorded it in 1935 when 20th Century-Fox was officially established.
What's the reasoning behind the change? A source for the outlet suggests the rebranding is to distance Disney from Lachlan Murdoch-controlled brands like Fox News and the Fox broadcast network. With the Fox name commonly associated with the CEO and the controversial right-wing news network, insiders have described Disney's rebranding of the film and television divisions as 'inevitable, ' with one insider telling Variety, "I think the Fox name means Murdoch, and that is toxic". Still, it's just another sign of how the industry is changing, and how far-reaching Disney's power has become.
Fox News remains a media superpower, but its brand has become a polarizing part of a polarized political climate. That iconic, ass-kicking drum beat giving way to trumpets, which has been in place since the 1930s? The basic elements of the logo, including the swirling lights and signature fanfare, will remain intact when 20th Century Studios debuts in front of next month's Call of the Wild.
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