Monday, 23 September, 2019


Wendy's Plans to Launch Breakfast Nationwide, Trims 2019 View

Wendy's announced its 2020 plans for a national breakfast expansion Wendy's announced its 2020 plans for a national breakfast expansion
Conrad Doyle | 11 September, 2019, 10:27

The Wendy's Company announced plans Monday to launch its breakfast menu across the U.S.in 2020.

Wendy's said it plans to take some of its signature items and adapt them for breakfast consumers, including a Frosty cappuccino called the "Frosty-ccino" and a Honey Butter Chicken Biscuit.

Wendy's announced they will start serving breakfast nationwide starting in 2020, including all locations in the Hudson Valley.

To support the move to breakfast, Wendy's said the company and its local franchisees plan to hire around 20,000 new crew members across the country.

Wendy's Co. has cut its earnings outlook as it spends to roll out breakfast across the U.S. Shares fell on the news. And McDonald's also reported strong sales earlier this year, which were boosted by the donut sticks. According to WTOP-FM, cold brew coffee is added to the classic Frosty, and the drink comes in vanilla and chocolate flavors. In fact, the company has trimmed its 2019 guidance due to the investment in breakfast plans.

Breakfast foods aren't the only new additions to Wendy's menu.

Launching breakfast in our US restaurants nationwide provides incredible growth opportunities.

Wendy's will release a full breakfast menu, along with prices, later this year, WTOP said.

Wendy's is certainly not the first fast food chain to experiment with breakfast. And, of course, all the chains face competition from people opting to eat breakfast at home or grabbing quick meals from numerous other restaurants, including Starbucks, Dunkin' and Chick-fil-A.

Dunkin' sales at USA stores open at least a year jumped 2.4% in the first quarter because of demand for its breakfast sandwich value deals. Panera started rolling out improvements to its breakfast offerings in the spring.

McDonald's, on the other hand, has been scaling back its all-day breakfast offerings at select franchises.

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