Saturday, 14 December, 2019


Disney sets $12.99 price for streaming bundle

Star Wars Galaxys edge Disney sets $12.99 price for streaming bundle
Hannah Rogers | 07 August, 2019, 18:32

Apple TV+ and Netflix are about to get some serious competition from Disney's upcoming streaming bundle that will combine three services into one.

Disney "hamstrung Netflix by announcing a bundle of Disney+ and ESPN+ and ad-supported Hulu at the same price point", said Kamal Khan, analyst at Investing.com.

When Disney announced that its streaming service will cost just $5.99 per month once it's available to customers in November, it became clear that Disney+ is a no-brainer subscription.

It is unclear what form the reboots would take, or when they might appear on the streaming service, which launches November 12.

Interested in Disney? Add Disney as an interest to stay up to date on the latest Disney news, video, and analysis from ABC News.

Disney brass is laying the blame on their recently acquired 20th Century Fox film division, which posted a $170 million operating loss for Q3.

The bundle, which is only available in the United States, will nearly certainly put pressure on Netflix and Amazon who have similarly priced services - and could be a key strategy in getting folks to ditch those services for ones offered by Disney.

Disney profits fell well short of Wall Street estimates in the third quarter, dropping 28% from a year ago, due in part to the worse-than-expected performance of Fox assets, including the movie studio that produced the recent box office flop "Dark Phoenix". And while Fox owns big properties like Avatar and Kingsman which Disney will continue to work with, they are also looking to delve back into some of Fox's dormant properties and revive these for new audiences.

According to the website, the streaming service "will offer fans of all ages a new way to experience the unparalleled content from the company's iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars and National Geographic, and will be available on connected TV and mobile devices".

It's no secret that Disney is aiming to dethrone Netflix in the streaming wars, and this announcement represents the company's most aggressive move to capture a huge share of that market.

There had already been multiple suggestions made publicly that a bundle plan was on the cards although details such as the pricing remained an unknown.

In 1997, Disney then went on to create Home Alone 3, which was slightly less successful as the film featured a whole new cast and characters.

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