Wednesday, 19 June, 2019


Rihanna teams with LVMH on luxury fashion label

Rihanna teams with LVMH on luxury fashion label Rihanna teams with LVMH on luxury fashion label
Hannah Rogers | 11 May, 2019, 07:29

"I'm ready for the world to see what we have built together".

In a statement, Rihanna said that she had been given a "unique opportunity to develop a fashion house in the luxury sector, with no artistic limits". She shared the news in a post on Instagram revealing the monogram-ready logo for the brand. Her luxury house will be based in Paris.

The Group resources are notably large - LVMH reported first quarter revenues in April of 12.5 billion euros ($14.1 billion), an increase of 16 per cent - and the emphasis on "multicultural", in a time when many luxury brands are suffering from charges of cultural insensitivity and discrimination, is significant.

Another day, another business venture for Rihanna, who just officially confirmed her partnership with LVMH, where she will have her own high fashion maison in Paris, named Fenty. It will be "centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand". According to a statement from the high-end fashion group released this morning, the 31-year-old's successful Fenty line is the latest to join their powerhouse lineup of brands which include Céline, Dior, Givenchy and Fendi among many more.

In recent months, Rih Rih has been a force securing collaborations with Puma, snatching fans coins for her Savage x Fenty lingerie collections and her Fenty Beauty. "She naturally finds her full place within LVMH". It was rumored that LVMH had already handpicked a number of employees from brands like Louis Vuitton and Celine to work on the project with Rihanna and some of her top associates.

"Celebrity fashion brands have been around a long time and led by singers, but in the past they've tended to be done via licensing, wholesale distribution and often more with mass retailers or department stores. Glory be to God".

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