Thursday, 23 January, 2020


Apple Music Now Costs Just Rs 99 Per Month in India

Apple Music gets price cut in India Apple Music Now Costs Just Rs 99 Per Month in India
Hannah Rogers | 08 April, 2019, 10:25

After a report conducted in February, it was revealed that in the United States, Apple Music has surpassed Spotify in paid users. A report from late past year showed Spotify had 207 million users worldwide, 96 million of which were paid subscribers (or in a trial for the paid subscription).

In March, Spotify filed an anti-trust complaint with the European Commission, citing "unfair" policies around its App store, which charges Spotify and other apps for purchases made through Apple's App Store.

While Apple's new pricing should make it more appealing, most of its competitors including Spotify, YouTube Music, Saavn and Gaana offer the option to listen for free at reduced quality and with ads, an option Apple does not offer in any market.

Apple has used its devices' popularity to attract music-streaming users. Besides, Apple news app now also offers a "Browse" tab with an editorially-curated New Music category.

This tit-for-tat between Spotify and Apple isn't restricted to their music streaming services.

To compete with the global brands that are expanding foot-print in India, the country's local music streaming giants, JioSaavn and Gaana recently dropped their annual fee from Rs 999 and Rs 1,098 (respectively) to Rs 299. The popular monthly plan which used to cost Rs 120 per month is down to Rs 99 per month. The company has a base of about 101 million active iPhones in the USA, according to Strategy Analytics, a market research firm.

That said, Apple isn't beating Spotify worldwide. Apple CEO Tim Cook publicly disclosed that Apple Music had passed the 50 million milestone in May. The Swedish company had been ahead since the iPhone maker got into the streaming music business back in 2015, but Apple finally closed the gap.

About 67 million of Spotify's premium subscribers are outside of North America, the company said in its most recent quarterly report.

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