Thursday, 21 March, 2019


Apple Announces March 25 Event, 'It's Show Time'

Apple confirms March 25th ‘It’s show time’ event with media invites Apple working on augmented reality glasses: reports
Melba Vasquez | 12 March, 2019, 14:24

Apple is holding an event on March 25, where it will presumably announce details about a new video streaming service and an upcoming premium news service.

It's nearly a year to the day since Apple announced it had acquired Texture, a digital magazine service that lets users subscribe to more than 200 magazines for about $10 a month. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

The event, which will begin at 10 a.m. PST, features the tagline "It's Show Time", and suggests that the event will focus on services rather than hardware, such as the rumored Apple News service and a streaming TV service.

Apple's invite for the event doesn't say much apart from "It's show time". Apple is also expected to share more information about a possible "Netflix for news" service that would allow people to pay a monthly fee to consume news from participating outlets, without having to buy one subscription per outlet, according to the Wall Street Journal.

The TV streaming service will only be announced by Apple during the event, with its actual launch still a few months away. However, Apple has a history of launching new products in its March event. "In a few years, we are not going to be able to imagine our lives without AR".

The move will largely be seen as an effort by Apple to boost its growing services business as it grapples with slowing iPhone sales. Apple has also refreshed its lineup previously during its events held in spring.

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