Tuesday, 18 February, 2020


Tesla lowers Model S and Model X price, standardizes battery pack strategy

Tesla lowers Model S and Model X price, standardizes battery pack strategy Tesla lowers Model S and Model X price, standardizes battery pack strategy
Conrad Doyle | 05 March, 2019, 12:42

Shifting all sales online, combined with other ongoing cost efficiencies, will enable us to lower all vehicle prices by about 6% on average, allowing us to achieve the $35,000 Model 3 price point earlier than we expected.

The manufacturer announced on Thursday that it would be selling its Model 3 electric cars for $35,000 (€30,000), having promised in 2016 to deliver a more affordable option. For more than 100 years, automakers have relied on a network of third-party franchised dealers to sell their vehicles across the US.

Tesla CEO Elon Musk sent an email to staff about the company's shift to online-only sales and warned there will be job losses for sales and marketing staff.

If you're willing to pay $37,000, you'll be able to get yourself into a "Standard Range Plus", which has a 240-mile range, a 0-60mph time of 5.3 seconds, and a 140mph top speed.

"Customers are becoming increasingly comfortable making purchases online, and that is especially true for Tesla", Chief Executive Elon Musk said in an email to employees, which CNBC posted online.

A $35,000 Model 3 is a major shot in the arm for Tesla sales during a period of major challenges, including deliveries of the Model 3 to Europe and China and construction of a factory in Shanghai.

It's not now clear how long it would take online vehicle orders to reach global customers, or if the returns policy will be the same. In January it had said it was "optimistic" about being profitable in every quarter of 2019. With the Ludicrous Mode upgrade, the Tesla Model S Performance now starts at $114,000, a whopping $18,000 less than its previous price of $132,000. Tesla shares are now about $40 below the $359.87 conversion price.

"Cutting prices is more often a sign of weakness unless you are Amazon", he said.

To compensate for the removal of its dealer network, Tesla will offer week-long or 1000mi (1600) test drives: "You can now return a auto within 7 days or 1,000 miles for a full refund". Mr Musk said Tesla is increasing the number of people working on servicing cars as part of efforts to improve customer experience.

Several traditional auto dealership chains have taken steps in recent years to pare back property holdings as vehicle buyers increasingly use smartphones and internet tools to shop for cars instead of visiting the dealership lot. Some high-traffic stores, however, will remain open.

Tesla went so far as to urge customers to abuse the new return feature, which lets buyers return cars within 7 days or 1,000 miles for a full refund.

The arrival of the Roadster sports auto in 2008 and Model S large sedan in 2012 helped change minds about electric vehicles. A survey by research firm BCG published previous year suggested that 40 percent of customers worldwide are comfortable buying their next auto online. But it's been impossible to actually buy the long-promised, $US35,000 ($49,006) base model of the auto that so many were hoping for to help them enter the electric future. As for test drives, Tesla will offer buyers a seven day, or 1,000 miles, return period after taking delivery.

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