Wednesday, 17 July, 2019


Spotify to ban ad block users in new terms and conditions policy

Spotify to ban ad block users in new terms and conditions policy Spotify to ban ad block users in new terms and conditions policy
Melba Vasquez | 10 February, 2019, 22:42

Music streaming service Spotify has updated its terms of service to include an outright ban on ad blockers. The suspension would be revoked if they removed their ad blocker or upgraded to a Premium account, and in some cases where the problem persisted, Spotify would terminate the account for good.

Spotify also announced the acquisition of two podcast startups this week, Gimlet Media and Anchor, as it focuses on gathering all of the audio content its users might listen to into its service.

"Spotify respects intellectual property rights and expects you to do the same", it said. If they upgraded to a premium account or removed their ad-blockers, their accounts would be restored. One item in particular states that "circumventing and blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service" is not permitted. TechCrunch reported that the new guidelines said that those using ad blockers will be immediately suspended from the service or have their account terminated.

The new T&C will go into full effect on March 1 and will allow the platform to skip the warning message and go straight into nuking accounts.

The big change here - which will take place on March 1 - is that the company will no longer be giving warnings and the opportunity to enable ads.

The shift in policy coincides with other major announcements from the company, including the news that for the first time since its founding in 2006 Spotify was able to turn a profit. Users were also warned through emails and given the chance to reactivate the account after uninstalling the ad-blocking software.

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