Monday, 18 March, 2019


New software can be used to track shared Netflix accounts

Person using Netflix on their television Modal Trigger Shutterstock
Hannah Rogers | 11 January, 2019, 23:18

But new software unveiled at the CES tech show in Las Vegas could crack down on such account sharing.

The software uses artificial intelligence, machine learning, and behavioral analytics to look for activity it deems potentially fraudulent.

New technology aims to crack down on account sharing for streaming services like Netflix and Hulu.

The system is being tested and in the future it will be offered to services like Netflix and HBO.

The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.

As noted by the Independent, it has been estimated that credential sharing could cost subscription-based streaming services $1.2 billion in lost revenue, while the cost to pay-TV services could be as high as $9.9 billion.

According to the firm, if the AI finds the sharing pattern extreme, for example the credentials being sold online to multiple users, it would be able to shut down such accounts.

Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore.

'Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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