LG Launches Rollable OLED TV with a 4K Flexible Screen
LG Launches Rollable OLED TV with a 4K Flexible Screen
Rolled up the screen completely disappears. Sarah Tew CNET
11 January, 2019, 15:38
LG has unveiled a world first TV innovation: a rollable OLED screen that disappears on command.
OLED uses self-lighting pixels that can be turned on and off individually for exact control of image brightness and quality, delivering infinite contrast ration optimized for high-dynamic range content.
What LG has done with the R-Series is harness OLED's natural flexibility and built a base that acts both as a storage facility, unfurling mechanism and, also, a sound system all in one.
Details on pricing and availablility were not available at press time, but the company does expect to begin shipping the set later this year. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's USA senior director of product marketing Tim Alessi told the audience this morning. The remarkable AI picture and sound quality powered by LG's second generation α (Alpha) 9 intelligent processor and deep learning algorithm puts this breathtaking TV in a class of its own. LG has something cool that you can do with the TV if you didn't want it rolled all the way out, with just the tip of the top of the TV popped out of its base acting as something LG calls "line mode".
In "ZeroView", the entire TV retracts into the base, looking like a media cabinet piece of futniture - although it can still play music via a 4.2-channel, 100W front-firing Dolby Atmos audio system. Users can use their normal voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit. In LineView, users can choose from features such as Clock mode to check the time and weather, Frame mode to enjoy family photos shared from a smartphone, Mood mode to create a more relaxing atmosphere as well as others including Music and Home Dashboard.
"We are really excited to be one of Apple's first TV partners for AirPlay Video", said LG senior director of home entertainment product marketing Tim Alessi.
Although LG has undoubtedly saved plenty of news and announcements for its big conference, the company actually gave us a sneak peek at its 2019 TVs last week. The company did not say when it would sell the technology or how much it would cost.
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