Sunday, 20 January, 2019


IMDB 'Freedive' brings ad-supported movies and shows via Amazon

CREDIT Courtesy of IMDb CREDIT Courtesy of IMDb
Hannah Rogers | 11 January, 2019, 15:33

The irony, though, is that the number of streaming services to choose from keeps on getting larger, essentially making the media landscape as confusing and pricey as the cable packages of old.

Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads.

Variety is reporting on Thursday that Amazon is launching a brand new ad-support video-on-demand service called "Freedive".

The latest entrant into the streaming landscape comes from IMDb.

Amazon says that Freedive works on Fire TV devices - and indeed it does - but it also works just fine through the Amazon Prime Video app on all the places we've tried it - Android, iOS, Roku, etc.

IMDb Freedive offers popular, full-length movies and hit TV shows - for free, with ads.

The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement. The content is from the worldwide movie database, or IMDb, which Amazon owns.

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu.

IMDb Freedive also includes a feature X-RAY, powered by IMDb search that brings information about the cast, music, crew, etc. Starting this week, Fire TV device customers will see a new IMDb Freedive icon in the "Your Apps & Channels" row, or they can use Alexa voice commands - "Alexa, go to Freedive" - to access the content.

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