Monday, 18 March, 2019


LG Signature OLED TV R with roll-up display showcased at CES 2019

LG Signature OLED TV R with roll-up display showcased at CES 2019 LG Signature OLED TV R with roll-up display showcased at CES 2019
Hannah Rogers | 09 January, 2019, 00:00

Previous year at CES, LG first revealed that it is working on a rollable TV.

'The "R" in the new LG Signature OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button. The South Korean company first showcased a prototype, a rollable OLED TV at last year's CES. To be called the Signature OLED TV R, the television has an ultra-thin, rollable display that disappears into a box at the press of a button.

When its rolled up, the 65-inch screen is completely hidden from view. The price for the LG product hasn't been released, but going off the company's $8,000 "wallpaper" OLED TV from 2018, this new television won't come cheap.

Coming to Line View, the Smart TV is partially unrolled, and users can manage specifics tasks that do not require a TV screen.

In the Music mode, for example, users have access to basic playback controls, while the Clock mode shows the current date, time and weather conditions.

The Zero View mode has the entire TV rolled down and allows users to enjoy music and other audio content from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The new TV is equipped with LG's second generation of Alpha 9 intelligent processor and deep learning algorithm for a stunning AI picture and sound quality. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple.

This comes a year after LG added Google Assistant to its flagship TVs, which remains available on 2019 models. LG pitches this as ideal for action movies and sports, although it should also be ideal for gaming where the slightest bit of unintended blur can spoil the experience.

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