With the update, expected to roll out in December with Chrome 71, Chrome will ramp up enforcement. Starting with the release of Google Chrome 71, scheduled for December 2018, the most popular Internet browser will automatically cut off allads from some sites that offer "consistent abusive experiences".
Chrome to block allads on sites that gives abusive experiences. Any website owners can easily visit a Google Search Console section called Abusive Experiences Report.
Google declared the adverts in question "trick" users and attempt to "steal" personal data.
The crackdown will target online ads that pose as system warnings, close buttons, and "watch video" icons, but actually trigger a flood of pop-up ads or an application download when you click on them.
Google has also been working to fix the problem of rampant "abusive ads" which it describes as advertisements that contain fake messages, unexpected click areas, and auto direct to pages without users' action.
It's a continuation of iterative steps from Chrome in this direction, which included Chrome 68 in July going so far as to introduce a protection that blocks sites from forcing new tabs or windows opening if those sites had been reported for ad trickery in the past.
In a blog post, Google said it had tried to protect users against ads that were "designed to intentionally mislead and trick users", but the protections weren't good enough.
"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", he added.
While Google's policies, on the surface, champion the user, some paint Google's crusade as somewhat self-serving, pushing for ad rules that favor its own advertising platform. The update will add filters for abusive ads, but if you prefer to take your chances, you can disable the option in the Settings menu.
What do you think about this protection from Chrome?
As such experiences were becoming a commonplace with 1 in 5 feedback reports apparently mentioning some form of user-hostile content.
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