Friday, 16 November, 2018


Amazon offers USA customers free holiday shipping to compete with Target

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile STOCK Getty Images The Amazon logo is displayed on screen of a mobile
Conrad Doyle | 05 November, 2018, 21:13

Amazon has found another way to entice holiday shoppers this season: free shipping to everyone, including non-Prime members. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero. Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return.

Amazon is joining its rival retailers in beefing up its free shipping program just ahead of the holiday shopping blitz.

Target last month said it would offer free two-day shipping on hundreds of thousands of items, with no minimum order size, from November 1 to December 22 - a move created to keep customers looking to shop online from defecting to rivals like Amazon or Walmart, which both charge for expedited shipping.

It may be because Amazon felt the need to compete with big box stores who are also offered free shipping promotions.

Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals.

While this offer will undoubtedly come in handy on Black Friday, you can start taking advantage of it now.

Amazon already offered free 2-day shipping to Amazon Prime subscribers, which is why Target made free 2-day shipping for its customers. Before, the purchase threshold was $25.

Most of this year's sales growth is likely to come from online purchases.

Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates.

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