Why 'The Walking Dead' Season 9 Premiere Ratings Are Misleading
Why 'The Walking Dead' Season 9 Premiere Ratings Are Misleading
10 October, 2018, 21:43
That "The Day Will Come When You Won't Be" episode had just more than 17 million viewers, and was virtually tied with the Season 5 debut.
Specifically, its key 18-49 demographic had a historically low turnout, reportedly rating lower than any other season premiere in the series and tying with the lowest scoring rating of any episode of The Walking Dead in this demographic. Ratings for Sunday's episode tumbled 47% in total viewers and 50% in the 18-49 demo compared with last year's premiere, returning the show to viewership levels last seen in 2011.
It's not clear how many members of the Walking Dead's team will be brought on at Skybound, but with 400 miles between the two developers - Telltale is located in San Rafael, CA, while Skybound is in Los Angeles, CA - that will still result in a move for anyone who does make the leap over to the new developer. Do the math and that's an all time season opener low., down 7% from the Season 1 debut. The Season 9 premiere was also down approximately 50% in the key demo and 47% in total viewers compared to the Season 8 opener, which drew a 5.0 and 11.4 million viewers previous year. But this wasn't just bad news in terms of season premieres-Season 9's first episode is almost tied with the series' lowest rating for any episode in the key demo, with a Season 1 episode's 2.4 rating standing as the lowest rated episode thus far.
From the Season 8 finale, the premiere was down approximately 23% in total viewers and 27% in the key demo. AMC doesn't release numbers for the streaming service, though, so we don't know for sure how many people watched it there. The Live+3 and Live+7 numbers will provide a fuller portrait of how the premiere actually did.
Still, it seems unlikely that The Walking Dead will ever stop the bleeding this far into the series' run. Hopefully, because that's a real new beginning.
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