Saturday, 16 February, 2019


Apple says tariffs on Chinese goods will raise prices for U.S. consumers

Conrad Doyle | 10 September, 2018, 22:24

The President thought these tariffs would force the automaker to shift production of the Focus Active from China to the US but Ford says that isn't happening.

"It would not be profitable to build the Focus Active in the US given an expected annual sales volume of fewer than 50,000 units and its competitive segment", Mike Levine, a spokesman for the company, tweeted in response to the president's tweet.

He'd been responding to an August 31 report about Ford's decision to cancel plans to sell the Chinese-made Focus Active in the US because of the taxes on Chinese imports. Simply put, establishing a local production of the auto would not make a successful business case.

"It would not be profitable to build the Focus Active in the US given an expected annual sales volume of fewer than 50,000 units and its competitive segment".

Trump's comment came after Apple told USA trade officials on Friday that proposed tariffs by Washington in an escalating trade war with China would affect prices for a "wide range" of Apple items, including the Apple Watch. Back in May, CEO Tim Cook told Trump that duties "were not the right approach".

Then, after Trump started threatening his new tariffs against China, Ford decided in August that it wouldn't sell the Focus Active in the USA after all.

Neither Apple nor the White House immediately responded to requests for comment. While Ford might choose not to build the Focus in China, it does have a multiple number of plants in other countries it can choose to build the small hatchback in.

On July 6, the United States started to impose a 25 per cent tax on $34 billion worth of Chinese imports, including motor vehicles.

For instance, as CNBC reported, the Koch Network launched a six-figure ad campaign, meant to campaign against Trump's tariffs. He also called on Apple to make its products in the United States.

Trump's threatened tariffs cover a total of $517 billion in Chinese goods, which would exceed last year's goods imports of $505 billion from China.

The plan, said industry analyst Ed Kim of AutoPacific, was to pare down the Focus lineup to Active wagons and import them from China.

In April, Ford announced plans to stop making cars in the United States - except for the iconic Mustang - and to focus on more profitable SUVs.

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