Adidas promises to use only recycled plastics by 2024
Adidas promises to use only recycled plastics by 2024
Adidas Committed to Using Only Recycled Plastics by 2024
18 July, 2018, 22:13
It is reported that the world brand of sportswear and footwear Adidas has promised that by 2024, the footwear will use only recycled plastic. This move will have an impact on their manufacturing of everything from shoes to sports bras and everything in between.
The company has trimmed down its use of plastics over the years, removing the material in shopping bags from all retail stores.
Plastic is cited as being one of the most common durable man-made materials on the planet by National Geographic in their "Planet or Plastics" series, yet the rate it is recycled is considered very low.
On a global basis, only 14 percent of plastic is collected for recycling. "We can absorb some costs every year, but we could not absorb it all in one year".
Adidas is diving head first into the sustainable products front. Within six years, the company plans to have made a complete transition to recycled polyester, meaning 100 percent of polyester used in its products will be recycled (not "virgin").
It would appear the shift to recycled plastics will have no impact on product quality, and some analysts have pointed that it may even drive increased sales as their recycled products and environmentally-minded image will appeal to a broader base of consumers. This goes beyond the company's iconic shoes, as the pledge would affect the company's use of polyester. They also mention that Adidas has aimed to have all of their shoes manufactured using recycled plastic by 2020 on their changeover timeline.
While still a small share of its global sales, Adidas expects purchases to jump to 5 million pairs this year compared to 1 million in 2017.
The tides are turning.
Adidas's head of global brands, Eric Liedtke, told the paper that polyester accounts for half the materials used in Adidas's products, so "we can not make the transition overnight". "With those kind of volumes, we can not make the transition overnight".
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In an attempt to save the environment, other companies like Starbucks plans to eliminate the use of plastic straws from its stores; McDonald's scraps out plastic straws in United Kingdom and Ireland; Ikea bans single-use plastic from its stores and restaurants; and LEGO produces toy bricks from sustainable and plant-based plastic.
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