YouTube to fight fake news with links to real news and context
YouTube to fight fake news with links to real news and context
YouTube will guide viewers to news websites during breaking news events in a bid to rectify its fake news problem
11 July, 2018, 04:51
Google-owned YouTube on Tuesday announced a few improvements it intends to make to the news discovery and viewing experience.
San Francisco, Video sharing platform YouTube has announced that it will invest $25 million to fight against fake news, especially for the urgent coverage of breaking news.
This year, the platform was forced to apologize when a video that reached the top of its Trending section claimed Parkland school shooting victim David Hogg was a "crisis actor".
The video platform will also provide funding to news organisations around the world, helping them to build sustainable video operations.
In the wake of such incidents, Google and YouTube have since seen the need to take more proactive steps to support news on YouTube as well as educate users about spotting fake news. Users can click the link to the full article to get more details on the story, and YouTube will remind users that the story may be "still developing" before it displays the video search results.
In addition, YouTube will provide links to Wikipedia or the Encyclopedia Britannica with controversial videos or conspiratorial issues such as the Moon landing.
This will include short previews of news articles in YouTube search results on key breaking stories.
It's also testing features that will surface local news on the YouTube television app. YouTube executives Neal Mohan, chief product officer and Robert Kyncl, chief business officer, outlined the new measures in a blog post Monday. These tests are being run in 25 markets across the USA and Google says that local news has gotten "strong engagement" so far.
To make it easier to find quality news, YouTube has launched "Top News" shelf that highlights videos from news sources in search results.
On another front, YouTube said it has established a working group with news organizations and experts to help the video site develop new product features and improve the news experience on YouTube.
"News organisations including Vox Media, Jovem Pan and India Today are early members of the working group". These sections now appear in 17 countries, including the USA, U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, and Nigeria, and Google aims to double that number in the coming months.
For YouTube's TV client, more users in the USA will start to see local news surfacing on their homepage, and this service will be "expanding to dozens more markets like Cincinnati, Las Vegas and Kansas City".
Mohan said the new features are in effect in 17 countries, including the United States, and "we're looking to double that number in the coming months".
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