Tuesday, 17 July, 2018


Microsoft opens flagship Surface store in Taipei

Microsoft Surface affordable tablet passes the FCC Microsoft’s $399 Surface Go is announced at last
Melba Vasquez | 10 July, 2018, 14:28

The company posted a slightly enigmatic tweet on its Surface account today that asks "Where will Surface go next?" The Surface Go comes with a 10-inch display and has arrived with an attractive starting price of $399.

Finally, on the accessories end, the Microsoft Surface Go will support a brand new keyboard cover, which features a larger trackpad and reduced vertical key travel that now stands at 1mm. That is likely one reason the Surface Go is Intel-, not ARM-based for now, anyway. Beyond a hardware refresh for Microsoft's other Surface devices, the "Type Cover set" line suggests that it has to be a Surface tablet coming to market. This is a nice addition that displays how Microsoft has considered multiple avenues for the Surface Go, in spite of its primary focus towards education.

The new Surface Go runs on an Intel Pentium Gold 4415Y processor, and comes with two different memory configurations. You'll be able to buy it August 2nd. While we'll have to wait for a review unit to judge for sure, on paper this appears to be true: Surface Go really does seem to be a shrunk-down Surface Pro (in fact, just like the Surface Pro, the Surface Go will get an LTE option later this year).

The Surface Go has all the trademark features of the Surface Pro, from a standard kickstand on the rear to a magnesium design. The Surface Go is aimed at the same potential buyers as Apple's 9.7-inch iPad, which starts at $329. "Microsoft now offers the Surface Go in Wi-Fi-only flavor with LTE version coming “later this year".

By lowering the entry level pricing of the Surface family to $399, this opens the door to more usage scenarios where I higher-powered device is not needed. Still, that's $100 less than the Surface 3 started at, making it the cheapest of Microsoft'sdevices in this lineup yet.

Microsoft's Surface range has become popular in Taiwan, with sales increasing by between 10 and 20 percent every year since the product launched five years ago according to Hsueh Wei-hung, deputy head of Microsoft's Consumer Channel Group. It's so easy to carry Surface Go with me so I can capture those moments, instantly.

The base $399 model ships with 64GB of eMMC flash storage and 4GB of RAM, but users can opt for a $549 model that includes 128GB of SSD storage and 8GB of RAM. Windows 10 S is a pared-down version of Windows 10, which only allows apps to be installed from the built-in Microsoft Store.

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