Saturday, 21 July, 2018


IHOP is back after IHOb burger phase

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Melba Vasquez | 10 July, 2018, 13:54

The International House of Pancakes is once more all about the flapjacks.

Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.

IHOP may now be in the burger business, but it hasn't abandoned its pancakes and plans to offer a sweet deal for one day only.

The California-based breakfast chain said on its social media platforms that the change back to "IHOP" would coincide with its 60th anniversary.

IHOb has officially returned to calling itself IHOP - and admitted the change was all part of a publicity stunt.

Last month IHOP created a social media buzz when it (temporarily) changed its name to IHOb- International House of Burgers.

"We just had some burgers to bromote", the company said in a tweet.

The pancake giant is offering short stacks for 60 cents on July 17, 2018 from 7am to 7pm nationwide.

Prior to the IHOb campaign, 19% of U.S. adults said they had talked about the chain in the past two weeks.

The IHOb name change was never meant to be permanent.

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