Saturday, 21 July, 2018


Netflix Premium service gets bumped down with new and pricier 'Ultra' tier

Netflix Ultra Unsplash
Conrad Doyle | 09 July, 2018, 02:38

Netflix has confirmed the Ultra tests, but noted that only select customers will see the additional option.

Love binge-watching Netflix? Well if you are a subscriber to the company's Premium plan, you might end up shelling out more for the service.

TuttoAndroid originally reported on the new plans.

Netflix is planning to launch a new tier in the current packages offered to the audience for a subscription. This is around €8-11 higher than the company's basic offering and €3-6 higher than the company's current top tier package. The Ultra Plan, which The Verge figures will cost around $16.99, also lets you stream on four screens, but in HDR video and 4k resolution. However, if Netflix decides to implement this Ultra on a Global scale, there would be possibilities for other streaming platforms such as the Amazon Prime and other local media firms to woo the customers.

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium. Certainly, the existing users of the Premium and the standard plans are sure to experience a frown or two on their face but it would be juvenile to doubt the loyal customers who crave for the Netflix experience.

It is estimated that the plan will cost 16.99 United States dollars per month, given the way Netflix does its current pricing. A spokesperson said: "We are testing slightly different price points and features to understand how consumers value Netflix". "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

Wall Street analysts have said Netflix has some wiggle room for higher prices.

According to a report out of Italy, Netflix will add a new fourth tier of service called Ultra that will be priced at €16.99 a month in Italy.

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