Monday, 24 September, 2018


Here's why IHOP switched its name to IHOB

It's not yet clear when or if IHOP will change the signs at its restaurants such as this one in Hialeah Fla It's not yet clear when or if IHOP will change the signs at its restaurants such as this one in Hialeah Fla. Alan Diaz AP
Hannah Rogers | 12 June, 2018, 07:53

At least one IHOP restaurant - fittingly in Hollywood on Sunset Boulevard - is changing its signage to IHOb on Monday, management said.

IHOP has officially switched the "p" for a "b", and has likewise traded pancakes, the breakfast food that they are renowned for, for a much different and very unexpected menu item: burgers.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

The restaurant chain finally revealed the mystery. "But we want to convey that we are taking our burgers as seriously as our pancakes".

"Well there is stupider", Turkel Brands president Bruce Turkel said during an interview on FOX Business' "After the Bell".

IHOP has temporarily changed its name to IHOb to draw attention to its new hamburger menu.

The change is a temporary push to be recognized as more than a breakfast destination, but for its lunch and dinner options, too.

The company posted on Twitter last week that it was changing its name to IHOb.

More Money: McDonald's: You buy more from touch-screen kiosks than a person. It's all just part of a clever marketing plan.

Even breakfast-themed chain Waffle House has gotten in on the action by responding to a fan and tweeting, "Even though we serve delicious burgers. we know our roots".

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce". Although the new name makes sense, it's going to take some time to get used to.

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