Monday, 24 September, 2018


Domino's Pizza delivering pothole repairs to a town near you

Domino's Pizza delivering pothole repairs to a town near you Domino's Pizza delivering pothole repairs to a town near you
Conrad Doyle | 12 June, 2018, 18:46

"Potholes, cracks, and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's", Domino's website says.

Honoring three great American traditions in one fell swoop-unhealthy fast food, clever marketing, and the government's failure to invest in public infrastructure-Domino's pizza chain has launched a marketing campaign pledging to fix pot-holes in towns across America. Domino's will work with selected municipalities to fix roads that affect customers and their prized pizza.

Domino's Pizza has added a new item to its menu: pothole repairs. They believe bad roads shouldn't happen to good pizza! The animal-rights group told the local paper at the time, "We think people would be upset to learn road repairs were a direct result of cruelty to chickens", to which then-mayor Pamela Torliatt responded that she would not participate in a "game of chicken over our pothole paving".

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

Domino's Pizza has launched a campaign to repair potholes in towns across the country
Domino's Pizza has launched a campaign to repair potholes in towns across the country

More than 50 potholes have been fixed between the four towns.

Bartonville town administrator Michael Montgomery praised the company's input.

Domino's contribution to fixing potholes in Milford, Delaware.

On May 2, officials said they were investigating reports of "excessive rodent activity". On May 3, a Domino's spokesperson said the discovery was "an extremely isolated incident, confined to a single store".

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