For about a week, IHOP has been posting as "IHOb", and asking its fans to guess what the "b" stood for.
The chain's Twitter bio now reads "Burgers so burgerin' good, we changed our name to IHOb".
The worldwide House of Pancakes, commonly known as IHOP, has officially switched its name.
The "b" is for burger, and the temporary change is tied to a rollout of its new line of Ultimate Steakburgers, a line-up of seven sandwiches. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out.
Just last week, the world was overcome by one of the greatest mysteries of the modern generation: What does the "B" stand for? The name is not a permanent change and, yes, they will still serve pancakes.
"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP. It worked. "The vast majority of people were having fun with the name change and were trying to solve the riddle", he said.
"The big opportunity for the IHOb brand is to develop our lunch and dinner business". I got to ihop for all day breakfast items.
Naturally other restaurant chains had some thoughts to share on social media about the "IHOb" announcement.
IHOP owner Dine Brands (DIN) is also the parent company of Applebee's. Another user visited the a store location to test out the new menu, stating the lineup of burgers looked "delicious".
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