Monday, 25 June, 2018


IHOP becomes IHOb, and the b is for burgers

Conrad Doyle | 11 June, 2018, 17:36

America's beloved pancake house announced its new name Monday, the International House of Burgers.

Another asked why the restaurant couldn't become the International House of Brunch and start serving mimosas.

Restaurant chain IHOP officially changed it's name to IHOB Monday, surprising customers with what the new acronym stands for.

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers. All other restaurants will feature IHOb-themed elements within, but retain their original signage.

Many took to social media to guess what the new name could be and most assumed the "b" would stand for 'breakfast.' They were wrong. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. "For burgers", the company's Twitter bio now reads.

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