Thursday, 19 July, 2018


Nikkei says iPhone orders down 20% in 2018. But, meh

Leonhard Foeger  Reuters Leonhard Foeger Reuters
Conrad Doyle | 09 June, 2018, 08:28

Apple faced a backlash late a year ago when it emerged that the company slowed down some older iPhones with flagging batteries.

Apple's stock price fell as much as almost 2% in Friday's trading, pulling the Nasdaq lower by 0.45%.

Apple expects total shipments of iPhones to be launched this year to be 80 million, less than the 100 million shipments that Apple planned for around the same time last year, the financial newspaper said.

Apple's stock is up 12% since the beginning of the year. USA -based suppliers Advanced Micro Devices, Micron Technology Intel, Broadcom Inc and Qualcomm Inc were all down between 1 percent and 3 percent.

However, some Wall Street analysts have argued that the higher price point of the iPhone X, the base model of which sells for $999, was hurting demand.

Top Apple analyst Ming-Chi Kuo said earlier this week that Apple might cut prices of new iPhones to debut later this year by as much as $300, according to several media reports. As for the latest news, Apple has not made any comments so we'll be updating you guys on the latest.

"Apple is quite conservative in terms of placing new orders for upcoming iPhones this year", one of the four sources, who is in the supply chain, told the Nikkei Asian Review.

The report suggests Apple is moving aggressively to make both of those models and a Plus-sized version of the iPhone X available in September, solving touch and depth-sensing screen production issues that were said to be endangering the launch of the lowest-cost model.

Apple may well be preparing for smartphone fatigue with its conservative estimate, or this report might be flat out wrong like those which pegged the firm's iPhone X as a failure previous year.

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