Thursday, 16 August, 2018


Youtube will start crediting musicians properly in their videos

Google to Launch You Tube Music Week Youtube will start crediting musicians properly in their videos
Kristine Garrett | 17 May, 2018, 14:50

This feature will also include a link to available official artist channels and official music videos. According to Google, the feature is created to help users identify songs in videos that they have stumbled upon and instantly liked.

YouTube's move to offer expanded credits is already attracting rave reviews across the industry, including from Sony/ATV Music chairman and CEO Martin Bandier and PRS CEO Robert Ashcroft, as well as artists like Elton John.

Credits and music discovery information will not only be added to premium music videos, but also fan-uploaded content that features recorded music.

"Music in this video" reportedly uses the same technology behind YouTube's Content ID, as pointed out by Android Police.

It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs.

In a statement, YouTube says its new feature "strives to provide greater recognition and exposure to the people who contribute to the creative process".

The days of racking your brain (or launching Shazam) while trying to identify songs heard on YouTube are numbered with the introduction of a new feature rolling out today across more than a half billion videos on the Google-owned video platform. Second, the data comes from YouTube's partnerships with record labels, music publishers and music rights societies.

"Despite how much and often they are used, online streaming platforms lack in providing creator credibility apart from only the artist, continuing the pattern of keeping the "back-of-house" creators in the shadows behind the artists" spotlight.

Labels, songwriters and producers will get their due on the platform. "Music in this video" will be accessible by clicking "Show more" underneath a video. There's evidence that YouTube viewers are willing to investigate who makes the music featured in their favourite creators' videos though.

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