Thursday, 24 May, 2018


Walmart adds Lord and Taylor brands to its website

Walmart Goes Upscale, Offering Lord & Taylor Brands Walmart to Roll Out Upscale Lord & Taylor Products Online
Melba Vasquez | 17 May, 2018, 04:39

Meanwhile, Walmart on Wednesday said that it's ready to launch a new Lord & Taylor flagship store on Walmart.com, which will debut with more than 125 brands.

The luxury department store chain, which formally announced a partnership with Walmart late previous year, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data.

The assortment of Lord & Taylor products available at Walmart.com will include men's, women's, and kids' clothing, as well as shoes, accessories, and jewelry. Customers can shop by category, shop by brand, or draw inspiration from editorial stories. This includes free two-day shipping on all orders that come in at $35 or more. Or maybe it's Walmart.com that's offering shoppers a reason rethink Lord & Taylor. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers".

"Walmart doesn't seem like a likely choice to make a splash in fashion", said Richard Baum, managing partner of Consumer Growth Partners. Walmart.com's new fashion experience will consist of two shops: Everyday Brands and Premium Brands. To distinguish the new flagship site, a Premium Brands from Lord & Taylor header will run across each premium brand page.

The new premium tab on Walmart.com is the latest in a series of moves by Walmart created to target wealthy shoppers, which the retail giant has historically ignored in favor of customers at the opposite end of the income spectrum.

At the same time, Lord & Taylor is eager to tap into the retail giant's millions of customers across the country. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

LeFebvre most recently spent a year at apparel subscription company Stitch Fix, but HBC's struggling banner was more likely attracted to her department store experience.

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